The Daily Mail report that the Gunners are keen to make an early move for the player before other sides join the chase for Jovetic.
£25 million may be needed to prise the Montenegrin forward from Fiorentina.
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Liverpool have unveiled their new home kit for next season, sticking with the hugely popular retro styling of the current shirt.
The reputation of the Premier League means it is the most popular and one of the most watched leagues in the world.