What do you think of stadium renaming?

Aston Villa have denied that new owner Randy Lerner plans to sell the naming rights to their Villa Park stadium.
http://news.bbc.co.uk/sport2/hi/footbal … 069352.stm

The same things were discussed when the Glazers took over Manchester United.

What do you think about this? Do you think its ok if your club, rename its stadium, in order to bring in some transfer cash?