Owen was available as a free agent after having been released by Manchester United at the end of last season.
The former Real Madrid star was linked with a return to Liverpool, but ended up signing a one-year contract with Stoke.
“Liverpool didn’t consider Michael Owen,” Rodgers said. “If we didn’t get the targets that we hoped to get in the transfer window, I was going to go with what I had.
“There’s no point putting money into the academy and then not giving young players a chance. Look at the impact Raheem Sterling has made as a 17-year-old. All I’ve given him is an opportunity and he’s gone on and taken it.
“We’ve got a number of other young talents and hopefully over the coming months we can see them and see how they flourish.”
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Liverpool have unveiled their new home kit for next season, sticking with the hugely popular retro styling of the current shirt.
The reputation of the Premier League means it is the most popular and one of the most watched leagues in the world.