The Liverpool striker has been criticised frequently, sometimes unfairly, for his antics on the field.
Suarez told Fox Sports Argentina: "Football is like that. Sometimes you do things on the field that later you think, 'Why the hell did I do that?'
"I was accused of falling inside the box in a match and it's true I did it that time, because we were drawing against Stoke at home and we needed anything to win it. But after that everybody jumped out to talk – the Stoke coach and the Everton coach … I understood that the name Suárez sells [papers]."
Suarez also said that he did not deliberately handle the ball against Mansfield in the FA Cup.