It is a far cry from Harry Redknapp’s laid back attitude towards the competition, which Tottenham exited at the group stage last season.
Villas Boas, who won the tournament with Porto in 2011, said he would “embrace the Europa League as if it were the Champions League.”
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Liverpool have unveiled their new home kit for next season, sticking with the hugely popular retro styling of the current shirt.
The reputation of the Premier League means it is the most popular and one of the most watched leagues in the world.