West Ham want £15m for Cole

West Ham reportedly want £15million for 26-year-old striker Carlton Cole as they begin their clear-out.

The Hammers have rejected bids from Fulham, Birmingham and Stoke for Cole.

Cole joined West Ham from Chelsea for £1million in the summer of 2006 and the striker has become a key player at the club.

Reports suggest Arsenal and Aston Villa are also interested in the striker.