The Mirror reports that the sale of the naming rights could be good news for manager Sam Allardyce in the transfer market.
The Hammers are set to move into the new 80,000-capacity stadium at the start of the 2014-15 season.
The Mirror reports that the sale of the naming rights could be good news for manager Sam Allardyce in the transfer market.
The Hammers are set to move into the new 80,000-capacity stadium at the start of the 2014-15 season.
