Lampard has been the face of similar campaigns in recent years and his No 8 shirt have been outselling all others at Chelsea.
The Sun says kit maker adidas even requested Lampard to be involved in the kit launch.
Chelsea’s website yesterday stated: “The new kit shots will feature Chelsea stars John Terry, Michael Ballack, Petr Cech, Didier Drogba, Joe Cole, Ashley Cole and Arjen Robben.”
