Chelsea midfielder Lampard is out in the cold

Lampard has been the face of similar campaigns in recent years and his No 8 shirt have been outselling all others at Chelsea.

The Sun says kit maker adidas even requested Lampard to be involved in the kit launch.

Chelsea’s website yesterday stated: “The new kit shots will feature Chelsea stars John Terry, Michael Ballack, Petr Cech, Didier Drogba, Joe Cole, Ashley Cole and Arjen Robben.”