Sunderland ready to sell stadium naming rights

But they will only sell it if a deal was ‘completely right for the business.

Walton told The Mirror: “The naming rights issue is an extremely emotive thing. It would only be done if it was completely right for the business. We’d only do it if it worked and didn’t take anything away.

“There have been a couple of things in that kind of area we have been looking at. It doesn’t necessarily carry the same emotion because it’s a relatively new stadium, it’s only 12 years old. If it was say, ‘The Stadium of Light, powered by somebody or other’, and the money was right, we might well do something like that.”