Hicks wants Ayre to replace Rick Parry, who leaves after 12 years in May.
Hicks brought in Ayre as commercial director 18 months ago.
Ayre said: “If you are going to build a business overseas, a key part is to allow people to touch and feel the product.
“What is clear is that there is an opportunity for Liverpool to do much better financially than they had in the past.”
