United will supply exclusive club content to Zong mobile users, as the club move to exploit more commercial opportunities in the Asian sub-continent.
Rizwan Akhter, Zong’s director of advertising and promotions, said: “Ten years ago, the football market was small, the game was dying.
“But over the past few years, things have changed. Every other person, especially in urban areas, is associated with one club or another.
“And the primary reason for the increase in the popularity of football is the demise and turmoil in cricket.”
Akhter continued: “Most of the cricket fans are football followers as well. They are sport lovers.
“But now the interest is increasing because there is more opportunity to see these teams, and the major difference in Pakistan compared to most of Europe, is that matches are available free to air.
“Cricket goes in waves, it is either really up or down. Football viewership sustains throughout, and the graph is rising.”
