Rosell, speaking in Zurich at the IFA Conference, argued that the club was not a business and would not be sold.
“Barcelona is not a business, it is a feeling. We are not owned by anybody, we are an association; we do not have ‘clients’. I will never put a game on at 12 noon for the Chinese audience. We do want to open up our market but not to forget our roots. While I am the president, Barcelona will never, ever be for sale,” he said.